蘑菇云

设计说明

在空间设计方面，喜茶持续以灵感为驱动，打造了丰富多样的线下门店空间。每次喜茶新店的发布，似乎都在印证喜茶蓬勃的创新能力。这一次，我们在上海浦东的东方万国店，创造了一个“喜茶小剧场”。基于场地条件和对喜茶品牌的场景构想，我们希望“喜茶小剧场”，是整体更具辨识度、内容更具戏剧张力的一个版本，以超越日常的硬科幻场景体验，为园区注入强劲的喜茶流量。

我们的方案从抽象的“剧场”概念开始，在小空间里并置了不同质感和内容的艺术剧场场景。入口处不到十平米的空间，设定为剧院票务间，售票窗口、剧院进场门、厚厚的丝绒帘幕，和取茶，收银的实际功能无缝贴合在一起，又真实又如扮演，是正式开场前的序幕。

剧场的核心，在于持续的内容输出。在灵感驱动下的视觉再创作，为喜茶小剧场延展出更多的时空想象和情感氛围。

Design Notes

HEYTEA has always been the leader of new Chinese tea drinks, including but not limited to their stores fit outs. Its ambition clearly beyond just creating good-looking beverage stores, but rather a display of flourishing innovation catered for the young, which is confirmed by every new store launch, including the latest addition - a mini theater of HEYTEA designed by Supercloud Studio.Based on the project site and our vision for HEYTEA, emerges the idea of creating a mini theater that is recognizable and dramatic surrounded by the plain office setting, bringing beyond the daily, unexpected sci-fi experience into the park.

Following the theatrical entrance, the ordering counter is too borrowed from stage scenes. Here it transformed into a ticket office, with the booth, theater doors and thick velvet curtains, brought the excitement of going to a performance to the ordering experience.

The essence of theater lies on its programs. That’s why we also created visual contents for this project and make the mini theater a whole.

项目信息

设计公司: 蘑菇云设计工作室

类型: 休闲娱乐商业建筑甜品店

地点：上海喜茶东方万国店

业主：喜茶

面积：116m2

项目年份：2021年12月

室内设计（蘑菇云设计工作室）：徐迅君，徐聪，王瑞龙，甘若蓓

照明设计（Lumia Lab照明）：庞磊郑嘉豪

视觉制作：庞磊方园

插画：徐聪舒悦文