BONELESS 广州东山口概念店

BONELESS Concept Store (Guangzhou Only)

设计说明

继2022年初在上海TX淮海开设概念店后,BONELESS和蘑菇云设计工作室再次合作,来到了人潮涌动的“广州潮流坐标地”东山口,共同打造全新的专属概念空间。在广州这样一个以“包容”著称的城市,BONELESS线下空间同样以更开放的姿态拥抱大众拥抱世界,品牌基因将以更开放、更持续的系统向未来驱动。

线下的新零售空间,是一个不断探索想象力的场所,它的自身开放性和各种实践的可能性,是应对消费周期提速的重要手段。我们在BONELESS东山口店中,强调了LOGO“B”的识别性,以及场景和道具的整合性;以一种更为直接了当的构建方式,持续展现品牌的进化和驱动力。

对于东山口的空间而言,Boneless所体现的品牌质感主要赋予在材质和体块的搭建上。均匀发光的天顶消解了下部环境的重力感,木质吊架区制造出悬浮的场域感,靠墙的金属杆件和木质体块结合,搭建出高低错落的道具系统;收银台背景的屏幕和可变视觉,平衡了场地带来的抽象性,建立出另一个维度的品牌输出场景。
Design Notes

After a concept store openning in Huaihai, TX, Shanghai at the beginning of 2022, BONELESS cooperated with SUPERCLOUD Design Studio again and open a new store to Dongshankou to jointly brand a new exclusive concept space. In Guangzhou, a city known for its "diversity", the BONELESS concept store also embraces the public and the world with a more open and welcome attitude, and the brand will be driven into the future with a more open and sustainable system.

The new concept store is a place for constant exploration of imagination, and is also an important means to cope with the fast growing market through its openness and possibility of various practices. In BONELESS Dongshankou store, we emphasized the recognition of LOGO "B" and the integration of scenes and props; in a more straightforward way of construction, we continued to show the evolution and power of the brand.

For the store in Dongshankou, the brand quality of BONELESS is mainly given to the construction of materials and blocks. The evenly luminous zenith dispels the sense of gravity in the lower environment. The wooden hanger area creates a sense of floating field. The combination of metal rods against the wall and wooden blocks creates a high and low installation system; the screen in the background of the cashier counter with variable vision balances the abstraction brought by the site, and builds another shopping scenaria to advertise the brand.

项目信息
设计公司:蘑菇云设计工作室
项目类型:新零售·线下体验店
项目地点:广东·广州
项目业主:BONELESS
项目面积:102㎡
项目年份:2023年2月
室内设计 (蘑菇云设计工作室): 徐迅君、邵俐、王瑞龙
照明设计 (Lumia Lab照明): 庞磊、郑嘉豪
渲染表现:邵俐
工程团队:广州市宝田装饰工程有限公司
主要材料:肌理漆、微水泥、橡木饰面、拉丝不锈钢、灯膜
项目摄影:广州大象视觉
获奖荣誉
Project information

Owner: BONELESS

Project location: Shanghai

Interior design: Mushroom Cloud Design Studio

Lighting Design: Umi Lighting Design

Indoor area: 102 square meters (part of the parking garage)

Completion time: Febrary, 2023

Photography: Daxiang Photography

Awards
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