蘑菇云

Street Trendy in T-BOX

TEEBOX, a trendy streetwear brand under Yishun, has a name full of fun and imagination:

"TEE" represents creativity, and "BOX" symbolizes a collection of inspiration. Their combination creates endless possibilities.

Located on the G floor of Changsha MixC, TEEBOX's first offline store was designed with the concept of "Open! T-BOX!". Using a modular blind box approach, the brand's DNA of "unknown, changeable, and surprising" elements was transformed into tangible spatial storytelling. The restless core of street culture was deconstructed through design language, and the addictive experience of "Open! T-BOX!" was embedded in every inch of the space.

"TEEBOX's Exclusive TTT Retail Space"

Starting from this, we've developed an organic modular design system, TTT (TeeBox Tactical Toolbox).

T - Field: The core area, the T - Show, features a T - shaped variable visual device and movable metal props that create the entrance DP point, enabling multi - scene operational linkage.

T - Boxes: With a current ratio of 64 for men's and women's wear in TEEBOX, we've placed two T - Boxes on either side of the T - Field.

T - Props: Systematic metal props follow a "plug - and - play" logic, suitable for future scene iterations.

T - Lighting: A modular lighting system includes the tail fin blade lights in the T - Field and the metal grid lights in the T - Boxes, with constantly iterating standard units.

The T - device is composed of an enlarged "T" letter and LED variable visuals. As one moves through the space and views it from different perspectives. The changing "T" becomes a flashing background and sense of depth. Continuously superimposing visual memory points of the brand.

The concept of "T-BOX" is reinforced in the space --- columns and components are integrated into an "open box" form under the box narrative. Walls and props are deconstructed into countless "blind box units." Each T-BOX is designed with more possibilities for future changes.

The letter “T” appears frequently in the visual presentation of props as a material code.

The logo of TEEBOX also makes an appearance in the details of the fitting room handles.

The brand name, on the other hand, is prominently displayed on the signage, pillars, posters and other locations.

T - lighting is a modular lighting solution that combines standardization with flexibility.

Standardized Light Fixtures - scalable metal grids and linear tail fins - create a unified visual effect and support smart dimming.

Modular Combinations - adapted to multiple scenarios, from ceiling to floor, with detachable modules to reduce maintenance costs.

Iterative Design - Reserved interface,  supports future upgrades, such as AR interaction, voice control, and other new technologies.

TEEBOX's first store is the prototype of the first - generation retail space. In the future, it will be a set of continuously evolving street codes. Next time you pass by, you might encounter TB's re - organized space. After all, the real T - BOX is always waiting for the next moment to be opened.