蘑菇云

After a concept store openning in Huaihai, TX, Shanghai at the beginning of 2022, BONELESS cooperated with SUPERCLOUD Design Studio again and open a new store to Dongshankou to jointly brand a new exclusive concept space. In Guangzhou, a city known for its "diversity", the BONELESS concept store also embraces the public and the world with a more open and welcome attitude, and the brand will be driven into the future with a more open and sustainable system.

The new concept store is a place for constant exploration of imagination, and is also an important means to cope with the fast growing market through its openness and possibility of various practices. In BONELESS Dongshankou store, we emphasized the recognition of LOGO "B" and the integration of scenes and props; in a more straightforward way of construction, we continued to show the evolution and power of the brand.

For the store in Dongshankou, the brand quality of BONELESS is mainly given to the construction of materials and blocks. The evenly luminous zenith dispels the sense of gravity in the lower environment. The wooden hanger area creates a sense of floating field. The combination of metal rods against the wall and wooden blocks creates a high and low installation system; the screen in the background of the cashier counter with variable vision balances the abstraction brought by the site, and builds another shopping scenaria to advertise the brand.